When asking yourself about something to do near me in New York with a group of friends or family, consider
AuH2O
Why AuH2O is a fun option when searching for things to do near me with friends and family
AuH2O is an innovative thrift store located in the East Village that offers a vibrant, eco-conscious shopping experience. Founded by Kate Goldwater, the store specializes in repurposed and carefully curated vintage clothing, making it a perfect place for friends to gather and explore unique fashion finds. The store’s name, AuH2O, reflects a clever blend of the chemical symbols for gold (Au) and water (H2O), symbolizing creativity and renewal. AuH2O not only provides a sustainable alternative to fast fashion but also offers personalized service, giving shoppers an opportunity to discover one-of-a-kind items with a story. The welcoming, stylish atmosphere encourages social interaction and shared appreciation for environmental responsibility in fashion. Highlights include expertly sourced thrift items, affordable price points that reflect Goldwater’s business model of buying at a fraction of resale price, and a legacy of over a decade of consistent operation since 2013. Even as founder Goldwater has transitioned to spending more time supporting her family and living in Virginia, AuH2O continues to run successfully, proving its strong community presence and appeal.
Here's what people think of AuH2O
As of recent, AuH2O holds a 4.8-star rating based on 144 reviews.
Customer reviews for AuH2O overwhelmingly praise its curated selection of vintage and repurposed clothing, remarking on the quality, uniqueness, and affordability of the pieces. Positive reviews often highlight the store's commitment to sustainability, the knowledgeable and friendly staff, and the enjoyable shopping environment that feels personal and inviting. Shoppers appreciate the store’s ethos of combining fashion with social justice and environmental awareness, which adds meaningful value beyond just the merchandise. Conversely, some critical reviews note that the store's limited physical presence in recent years, due in part to the founder stepping back from day-to-day operations, has made it less accessible or occasionally less staffed. A few customers express a desire for wider locations or expanded hours to accommodate growing demand. Nevertheless, the overall consensus is that AuH2O maintains a strong reputation for quality and social consciousness in fashion retail. In conclusion, AuH2O's reviews reflect a community-focused thrift store that successfully balances vintage fashion appeal with sustainable and ethical business practices, fostering loyalty among its customer base despite some operational limitations.
Highlights from reviewers (Most Relevant)
Adati Tarfa
Leah was amazing! Through her I got to learn about the store and the buying/selling process. She very attentive to the customers and has good energy that radiates through the store. The store has very affordable nicely curated pieces. I got a very lovely $10 hoodie. People really like the jewelry pieces! If you are shopping around for second-hand items around East village I would recommend this to be a first stop, check it out and you can go to the bigger stores if you cannot find what you are looking for!
Darian Feysa
Really friendly spot with some thrifting gems! I found this place on instagram and had to visit on my recent trip to NYC. Definitely check it out and see what you can find!
robyn
very very affordable finds and a good range! could find many solid pieces
Lubna Azmi
Leyah was fantastic! She was so warm, friendly, and genuine. Overall, I really appreciated the selection and the pricing. There were some great items. It’s very fair, which is rare to find in New York anymore. Thank you to the owner, Kate. As your neighbor (I live right around the corner) I’ll be continuing to come in here!
Jazlyn Wong-Lee
Fantastic Selection. Its curated and a bit more feminine forward. The prices are accessible to all people, which is lovely to see especially because a lot of big box stores jack up the prices just because they can. You can tell they work very hard to make sure they can keep the business going and keep the prices affordable. Me and 2 others all found stuff to take home which doesn't always happen, which made us very happy. The worker was so sweet and helpful. You can tell this store is in it for the right reasons and truly what secondhand stores are supposed to be. I thrift in every city I go to around the world and this is a cute lil treasure. BY FAR the best one I have found in New York City helping people with access to sustainability and fun! LOVE LOVE LOVE :)
How to reach AuH2O
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Website: None
Why AuH2O may become Your Favorite Meetup Place for Catching Up, Celebrating or Just Hanging Out
Why rally at AuH2O with your friends? AuH2O is not just another thrift store—it’s a vibrant community hub that makes gathering with friends a delightful and meaningful experience. Located in the heart of New York City’s East Village, this woman-owned vintage and thrift boutique offers a unique blend of affordable fashion, sustainable shopping, and a welcoming ambiance that encourages connection and camaraderie. With a stellar 4.8 rating from over 140 reviews, it’s clear that visitors consistently enjoy the atmosphere and offerings here. Meeting up at AuH2O means diving into a treasure trove of curated vintage clothes, accessories, and jewelry where every piece tells a story, sparking conversation and shared discovery among friends. The store’s emphasis on inclusivity and friendly, knowledgeable staff creates an environment where groups feel comfortable and inspired to explore together, making it an excellent spot not just for shopping but for creating lasting memories. Plus, the budget-friendly pricing invites everyone to participate without pressure, perfect for an engaging day out that’s both fun and wallet-friendly.
What activities can you enjoy at AuH2O, and why is it ideal for group meetups? AuH2O focuses on vintage and secondhand fashion, offering a curated mix of clothing, shoes, and accessories that cater to broad tastes and sizes, especially women’s fashion. Groups can explore thoughtfully arranged racks where items range from as low as $5 up to $150 for special pieces like genuine leather jackets. The shopping experience itself becomes an activity — friends can swap styling tips, hunt for hidden gems, and share reactions to unique finds. In addition to apparel, there is a delightful assortment of vintage rings, bracelets, earrings, and necklaces, many priced under $12, which make for perfect conversation starters or spontaneous gift exchanges among friends. Two fitting rooms facilitate trying on items together, turning the visit into a shared adventure in fashion discovery. Beyond shopping, the storefront also offers an outdoor $5 rack with potential for repurposing or creative upcycling, inviting groups interested in sustainable practices to bond over environmental consciousness while having fun. The small, woman-owned boutique aspect adds a layer of community spirit to the meetup, as visitors support a local, inclusive, and LGBTQ+ friendly business that fosters a safe and transgender-safe space for all.
What makes AuH2O perfect for groups looking for a friendly and inclusive atmosphere? AuH2O has cultivated an environment that prides itself on inclusivity and warmth, making it a standout location for group visits. The store is LGBTQ+ friendly and transgender safe, meaning that every member of your group can feel comfortable and valued in this space. The staff’s reputation for friendliness and helpfulness enhances the experience, ensuring visitors are welcomed and guided with genuine care. Since the boutique is woman-owned and embraces a small business ethos, there’s a palpable sense of personal connection and community, which can be particularly refreshing compared to large, impersonal retail chains. The atmosphere inspires relaxed browsing and plentiful social interaction, perfectly suited for groups who want to enjoy quality time together. Moreover, the store runs student discounts every Thursday, an enticing perk if part of your group is studying, offering them savings and encouraging a culture of smart, sustainable consumption. With its extended hours from noon to 7 PM every day, scheduling a convenient meetup shouldn’t be a challenge for busy groups.
How can AuH2O’s pricing and product range enhance your group meetup experience? The variety and affordability of AuH2O’s stock make it an attractive destination for gatherings of friends or family with diverse budgets and tastes. From vintage rings costing between $7 and $12 to clothing starting as low as $5, everyone can find something that fits their style and price point. The presence of permanent $5 and $10 racks makes it easy for shoppers to browse budget-friendly options without sacrificing quality or uniqueness. This pricing transparency and spectrum encourage playful shopping sprees where group members can spur each other on to try new styles or rediscover fashion classics—fueling creativity and bonding. The boutique's well-organized layout means your group can split up to explore different sections—jewelry, clothes, shoes—and then reconvene to share discoveries or exchange items. The range covers not only casual wear but also trendier pieces and genuine leather jackets, adding more variety and appeal. This blend of affordability, style, and organization supports a seamless shopping experience that keeps group energy upbeat and engaged.
What else makes AuH2O a special place for social and sustainable outings? AuH2O stands out not only for its fashion and welcoming vibe but also for its commitment to sustainability and community values, offering a meaningful backdrop for socially conscious gatherings. Shopping secondhand and vintage is a direct contribution to environmental sustainability, reducing waste and promoting reuse. By rallying your friends at AuH2O, you collectively engage in a positive environmental action while enjoying the thrill of thrifting. The boutique’s longevity—serving the community for over 14 years—reflects both its resilience and its importance as a trusted local business. The store’s philosophy as a “thriftique,” combining the charm of a boutique with thrift-store prices, makes sustainable shopping accessible and enjoyable for all ages and styles. Additionally, the personal touch from owner Kate Goldwater, and the pride in running a woman-owned enterprise, adds depth and pride to your visit. Hosting your meetup at AuH2O isn’t just about finding clothes; it’s about supporting a creative, inclusive, and sustainable community space in a bustling urban neighborhood.
Where exactly is AuH2O located, and what are the practical details for planning your meetup? AuH2O is conveniently situated at 84 East 7th Street in New York City’s East Village, right between First and Second Avenues. This central location makes it easily accessible by public transportation, which is ideal for groups coming from different parts of the city or beyond. The store’s operating hours are consistent—open daily from 12 PM to 7 PM—so you have plenty of opportunities to fit a visit into your schedule. If someone in your group prefers in-store pickup or quick visits, the store accommodates those needs too. The single dressing room available allows for comfortable trying on of garments, which means your group can cycle in and out efficiently and keep the momentum lively. With the storefront offering a charming $5 rack outside, initial browsing can start informally even before stepping inside. All these practicalities add up to making AuH2O an exceptionally easy, convenient, and enjoyable meetup spot for groups.
What lasting impact does shopping at AuH2O have on your connection with friends and community? Beyond the immediate fun of discovering vintage treasures together, a meetup at AuH2O strengthens bonds and builds shared memories rooted in conscious consumerism and community support. Shopping here encourages meaningful conversations around style, sustainability, and the joy of finding unique pieces that stand out in a world of fast fashion. The inclusive and safe space makes everyone feel accepted, thus deepening mutual respect and understanding among group members. Wearing thrifted finds from AuH2O becomes a symbol of your joint participation in reducing environmental impact, a collective badge of responsible living that can spark further conversations and actions beyond just this single event. Supporting a small business with a strong women-owned identity also fosters a sense of pride and solidarity within your group, making AuH2O not just a store to visit but a place to rally around for shared values. In this way, your gathering transcends a simple outing and becomes a meaningful chapter in your group’s story together.