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Pure Hockey

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Why Pure Hockey is a fun option when searching for things to do near me with friends and family

Pure Hockey stands as the largest hockey equipment retailer in the United States, boasting an extensive network of 85 stores across 32 states and the District of Columbia as of mid-2025. Founded in 1994 in Worcester, Massachusetts, Pure Hockey has grown substantially through opening new locations and strategically acquiring established hockey retailers, including Duluth Hockey Company and Hockey Headquarters. This growth has allowed Pure Hockey to deepen its presence in key hockey markets like Minnesota and expand into new regions such as South Dakota. The stores offer a comprehensive range of hockey equipment, apparel, training tools, and accessories, catering to players at every skill level—from beginners to seasoned athletes. Their knowledgeable staff is recognized for delivering personalized service and helping customers find the right gear tailored to their needs. In addition to physical stores, Pure Hockey provides a strong online presence that complements its brick-and-mortar locations. With partnerships involving the NHL’s Learn to Play Program and USA Hockey, Pure Hockey also contributes actively to the development and growth of hockey communities across the nation. Whether meeting up with friends for a local pick-up game or gearing up for league play, Pure Hockey’s welcoming environment and extensive product selection make it an ideal place for hockey enthusiasts to connect and prepare for the ice.

Here's what people think of Pure Hockey

As of recent, Pure Hockey holds a 4.9-star rating based on 152 reviews.

Customer feedback reflects a predominantly positive view of Pure Hockey, especially praising the friendly and knowledgeable staff at many of their physical locations. Numerous reviewers highlight the personalized customer service and expertise of the employees, which enhances the overall shopping experience for hockey players and fans. The impressive 4.9-star average rating on Google reviews underscores a strong level of customer satisfaction at many stores nationwide. Positive reviews also commend Pure Hockey’s extensive range of equipment and apparel, as well as their commitment to quality and product variety. However, some negative feedback has surfaced, revealing issues such as inconsistencies between store locations in terms of service and product condition. Certain customers have reported concerns about damaged items being sold without proper disclosure and complaints regarding return policies not being honored consistently. Additionally, Pure Hockey’s flat-rate shipping fees, notably $13.99 for contiguous U.S. deliveries and $39.99 for Alaska and Hawaii, have been criticized as high compared to other online retailers that offer free shipping options. Although the Better Business Bureau once awarded Pure Hockey an "A+" rating, their score has declined to "D-" due to these customer service disputes. In summary, while the brand maintains a strong reputation for quality products and knowledgeable staff in-store, prospective customers might want to exercise care with online orders and be aware of location-dependent service variations.

Highlights from reviewers (Most Relevant)

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Chris Rimsnider

Clint and the rest of the Pure Hockey team here are fantastic. They are always receptive when you walk in and not just helpful with selecting new gear but highly patient with kids too. I'll continue to use this Pure Hockey as much as possible.

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Grant Lyon

When Pure Hockey took over, I was a little nervous considering I have always loved Behind The Mask. However, the employees that made BTM so great came over to Pure and it's been a seamless transition in terms of customer service. Chris "Snowman" Snowden-Santi is a very knowledgeable and trustworthy goalie equipment expert, and I have always appreciated his kind and patient demeanor. He has given me several great recommendations and they have all been great suggestions. "CT" always goes out of his way to make sure I feel welcome in the store, and I always appreciate his jokes and banter as it makes for a more enjoyable shopping experience. If you want a quality hockey equipment purchasing experience, go to the shop in Scottsdale. I highly recommend anyone in there!

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Emiliano Cortes

Absolutely amazing place, great attention to detail, clean, great service, the workers have knowledge and good recommendations. Michael helped me and he was great, he helped me find the perfect gear for my level and budget, found me my preferred gear color wise and fit wise. The place had amazing offers and deals with merch and gear. They offered a customization service for goalies and great in store shipping. Absolutely amazing, definitely would recommend and will come back.

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Scott Woods

Been going here for years, but moved away. I came back for a visit and Snowman (Chris) helped me special order a new set of Goalie pads. The process was excellent and the follow through until I received the pads was great. I highly recommend using this place for your hockey needs.

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Steven

Nice enough I guess. Drove up from Tucson to get a great pair of skates that would last awhile. Rep was helpful and kind enough finding my pair of skates. However, I stood around for 10 minutes until someone acknowledged I was looking to buy something. After I committed to buying, I’m pretty sure I waited for 45 minutes for the actual skates. Seemed like no one cared. Very worried about the quality of skate sharpening and will go to someone else to ensure it is done right. Super weird feel to the shop and I wish there were other options to get measured and buy skates.

How to reach Pure Hockey

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Why Pure Hockey may become Your Favorite Meetup Place for Catching Up, Celebrating or Just Hanging Out

Why rally at Pure Hockey with your friends?

When it comes to finding the perfect spot to gather with friends who share a passion for the thrilling sport of hockey, Pure Hockey stands out as an exceptional destination. With an outstanding rating of 4.9 from over 150 reviews, it demonstrates a consistent dedication to quality and customer satisfaction that makes it an ideal meetup place. Pure Hockey is not just a retail store; it’s a hub for hockey enthusiasts where the energy, expertise, and community spirit create an unbeatable atmosphere. Whether you’re an experienced player gearing up for your next game or just starting to explore the sport with a group, Pure Hockey offers a welcoming environment designed to fuel excitement and camaraderie. The store’s vast selection of equipment, custom gear options, and knowledgeable staff ensure that every visit brings value and meaning to your gathering. Meeting here means more than shopping—it’s an opportunity for friends to get inspired, learn together, and celebrate their shared love of hockey in a space dedicated entirely to the game.

What activities can you enjoy at Pure Hockey for a group meetup?

Pure Hockey is much more than a retail outlet; it’s a vibrant experience tailored to hockey fans’ needs and interests, making it perfect for group meetups. The first activity you and your friends can dive into is exploring their expansive inventory of hockey equipment and gear. From sticks and skates to gloves and helmets, the selection is vast and caters to all levels, from beginners to pros. This makes it exciting for a group with mixed skill levels, as everyone can find gear suited to their game. Another thrilling activity is customizing hockey sticks on-site. Pure Hockey offers custom and quick-turn options, enabling your group to personalize sticks with unique designs and specifications, turning simple equipment into memorable keepsakes from your visit. The opportunity to shop exclusive NHL jerseys, tees, hats, and lifestyle apparel also turns a gear run into a stylish event where each person can show support for their favorite teams together. These activities allow friends to engage in shared decisions, discuss preferences, and enjoy the buzz of preparation ahead of the next game or season.

Why is Pure Hockey perfect for hosting group meetups?

Pure Hockey’s layout and service style are designed to accommodate groups comfortably and encourage social interaction, enhancing its appeal as a meetup venue. The store features spacious aisles and organized sections, making it easy for several people to browse without feeling cramped, an essential aspect when visiting with friends or family. Staff members at Pure Hockey are highly knowledgeable and approachable, ensuring that groups receive attentive assistance tailored to different needs and questions simultaneously. This is particularly beneficial for groups with a mix of hockey veterans who might want to debate equipment specs and beginners who need guidance on basic gear. Additionally, Pure Hockey’s commitment to keeping competitive prices with a Low Price Guarantee enhances the overall group experience by removing the stress of overspending, making the visit enjoyable and budget-friendly. Hours of operation are convenient, with extended weekday and weekend hours, allowing groups to coordinate plans flexibly around their schedules. Collectively, these factors create an ideal environment that balances expert service, comfort, and convenience, making Pure Hockey a top choice for group outings.

What makes the hockey gear and customization options at Pure Hockey special?

The standout feature of Pure Hockey’s offering is its impressive customization services combined with a broad range of premium hockey gear. When visiting with friends, the chance to customize your hockey sticks is a unique bonding activity. Pure Hockey offers options to tailor sticks in terms of flex, curve, length, and grip, providing rapid turnaround times so you can leave with your personalized stick in hand. This hands-on experience promotes lively discussions and shared excitement as everyone admires each other’s designs and choices. Beyond sticks, the store also stocks top brands and the latest models of skates, protective gear, gloves, and helmets. This ensures that each member of your group can try out or invest in elite-level equipment that improves comfort and performance on the ice. For casual hockey fans or visitors, browsing their NHL merchandise selection offers an engaging alternative that still fosters group interaction over favorite teams and players. The variety and quality of products at Pure Hockey make it easy for groups to find precisely what they need while enjoying the thrill of securing gear personalized just for them.

How does Pure Hockey support and enhance the community experience?

Pure Hockey goes beyond sales and customization by fostering a genuine sense of community among hockey lovers, making it a place where friends can connect and create shared memories. The store often acts as a hub for hockey-related information and resources through its Hockey Resource Center and blog, enabling visitors to stay informed about gear tips, training advice, and the latest industry news. For groups interested in expanding their knowledge or skills, Pure Hockey’s expert staff frequently provide helpful insights and recommendations on equipment tailored to individual and team needs. This element of expert guidance transforms a simple shopping trip into an educational outing for friends eager to improve their game or get started on the right foot. Additionally, Pure Hockey’s loyalty program, Pure Rewards, adds value to every purchase, which groups can benefit from collectively, encouraging ongoing engagement and return visits. By investing in community-building activities, personalized service, and ongoing support, Pure Hockey creates a welcoming atmosphere that enriches every group meetup with purpose and excitement.

What should you expect when planning a meetup at your local Pure Hockey store?

When preparing a meetup at Pure Hockey, you can expect a well-organized, welcoming environment that anticipates the needs of groups and newcomers alike. Stores maintain consistent hours—typically Monday to Friday from early morning to evening, and full weekend hours—providing flexible scheduling for gatherings. Each location is staffed with friendly, knowledgeable associates ready to assist multiple guests simultaneously without rushing or crowding. You and your friends can move freely through well-arranged displays highlighting the latest trends in hockey gear alongside classic essentials, making navigation intuitive and stress-free. Special sales and seasonal promotions might also be available, offering opportunities to save when buying equipment as a group. Many locations also accommodate requests for private group consultations or custom gear fitting appointments, allowing your meetup to include personalized professional attention. Overall, Pure Hockey ensures that every visit feels smooth and rewarding, making it a dependable choice for hosting your next group event centered on hockey fun and camaraderie.

How can Pure Hockey enhance your group’s hockey game?

Visiting Pure Hockey as a group does more than just supply you with top-tier equipment; it actively uplifts your entire hockey experience. With access to the newest technologies in sticks, skates, and protective wear, players gain confidence on the ice knowing their gear is both high quality and suited to their style of play. The store’s customization services allow your group to tailor equipment for optimal performance, making practices and games more enjoyable and effective. Because Pure Hockey carries gear for all skill levels, teams or groups with varied abilities benefit from equipment that fits everyone’s needs perfectly, which can improve teamwork and individual skills alike. The inclusive atmosphere encourages questions and shared learning, allowing friends to exchange advice and tips while selecting or upgrading their gear. Ultimately, Pure Hockey’s comprehensive offerings contribute not only to better gameplay but also to the lasting bonds formed over a shared passion for hockey.

Why is Pure Hockey rated so highly by customers?

Pure Hockey’s 4.9-star rating from over 150 reviews reflects the store’s unwavering commitment to quality, service, and customer satisfaction. Shoppers frequently praise the expert staff’s willingness to provide in-depth advice, ensuring every customer leaves fully confident about their equipment choices. The range and availability of products, including exclusive and customizable options, receive consistent recognition for meeting diverse needs. Customers appreciate the store’s clean, spacious layouts that make browsing enjoyable and convenient, especially for groups. Pricing that respects budgets without compromising on quality strengthens Pure Hockey’s reputation as a trusted retailer. Beyond transactions, reviewers highlight the positive community vibe and welcoming spirit found at Pure Hockey, which transforms simple shopping trips into memorable experiences. This combination of knowledgeable service, excellent product selection, and a friendly atmosphere explains why many consider Pure Hockey not just a store, but a pivotal part of their hockey lifestyle.

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