When asking yourself about something to do near me in Atlanta with a group of friends or family, consider
Insomnia Cookies
Why Insomnia Cookies is a fun option when searching for things to do near me with friends and family
Insomnia Cookies is a popular bakery chain renowned for delivering warm cookies, baked goods, and ice cream, mostly catering to late-night cravings. Founded in 2002 by University of Pennsylvania students Jared Barnett and Seth Berkowitz, the business began as a dorm room project and has since expanded to over 300 locations across the United States, Canada, and the UK. Its close proximity to university campuses makes it an ideal spot for students and friends to gather or enjoy a sweet treat delivered right to their door late into the night, often until 3 AM. The menu boasts a variety of cookie flavors, including classic, deluxe, vegan, and gluten-free options, ensuring there is something for everyone. Beyond cookies, the bakery also offers cookie cakes and brownies, perfect for celebrations or sharing with friends. The cozy atmosphere, quick delivery service, and affordable pricing, especially appealing to college budgets, make Insomnia Cookies a beloved and convenient destination to meet up and indulge in delicious comfort food together.
Here's what people think of Insomnia Cookies
As of recent, Insomnia Cookies holds a 4.3-star rating based on 1615 reviews.
Customer reviews of Insomnia Cookies reflect a predominantly positive experience, with an overall rating of 4.3 based on over 1,600 reviews. Many patrons appreciate the warm, fresh, and gooey texture of the cookies, often praising signature flavors like chocolate chunk and unique varieties such as M&M’s for their crisp texture. Reviewers highlight the convenience of late-night delivery, which is especially valued by college students and night owls. Positive feedback frequently mentions the friendly delivery service, promptness, and reasonable prices compared to similar brands. However, some negative reviews point to inconsistent customer service experiences, such as management challenges and occasional quality control issues. Employees have shared that while the company offers flexible hours and a fun work environment, there are areas to improve on management and career advancement. Despite these critiques, the overall sentiment remains favorable, with many customers returning for the late-night cookie fix and valuing the brand’s dedication to satisfying sweet cravings and catering to diverse dietary preferences.
Highlights from reviewers (Most Relevant)
Jo
Very helpful and friendly staff. I was able to taste test the ice creams before making my final selection. I had the Chocolate Chunk Brookie (served warm) with 2 scoops of ice cream and it was delicious. If you are looking for a naughty treat then this is a great option.
Siddhartha Renikuntla
Hi all!! After having dinner we had a craving for ice cream. So visited Insomnia cookies. The place was crowded and even around 1 am. We ordered 3 scoop ice cream with Caramillinare, cotton candy, dream weaver with white chocolate macadamia cookie. I felt cookies are sweeter than ice cream. The ice cream was really tasty with the cookie. It seemed to be pricy for the quantity they are offering.
Subhajit Bag
I stopped by Insomnia Cookies in Midtown recently and could smell the sweet, warm aroma of freshly baked cookies the moment I walked in—instantly comforting. The cookies themselves lived up to that first impression: warm, chewy, and loaded with flavor. A recent taste test comparing chocolate chip cookies from Crumbl, Mrs. Fields, and Insomnia named Insomnia the winner, praising its rich, caramel‑like taste and the perfect textural balance of crispy edge and gooey center . I tried a couple of classic flavors, and the sugar cookie really stood out—it was soft, subtly sweet, and perfectly balanced . That said, service can be hit or miss. I’ve heard from others that some staff can be a bit indifferent at times . Overall, if you're craving a comforting late-night treat or need a sugar fix, Insomnia Cookies delivers the goods with warm, decadent cookies—just be prepared for higher prices and the usual Midtown parking challenges.
DiamondKesawn Cooper
It’s been a while since I’ve been to Insomnia - Midtown, but my Bestfriend is addicted to their cookies so we had to go. The parking is still trash as always. Lol. This is an ideal location to walk to if you’re close. However, I double parked (forgive me) and ran inside. Walking into Insomnia - Midtown is like walking into a cookie dream. All you smell is sugar, cream, vanilla, and a burst of almonds. It smells sooooooooo good. As I was trying to be good, the menu forced me to break all my calorie rules and order 3 cookies. lol!!!! Anddddd, the menu made me download the app because it was looking at me and saying “you know you want to sign up for rewards!” Also, it’s purple which is my favorite color. lol! The store had a line, but the staff was working quickly so it moved fast. Getting up to the counter, the cashier was very pleasant and took my order. I ordered the Snickerdoodle, White Chocolate Macadamia, and an Oatmeal Raisin. Once my order was placed, my cookies were in the box and presented to me before I was even done paying. That’s what you call service!!!! I got in the car, opened my Cookes and OMGGGGGGGGGGGG!!!! I have no idea what happened. I was minding my business tasting my Snickerdoodle and when I looked up… ALL THREE COOKIES WERE GONEEEEEEEE. Mind you… my Bestfriend was still eating his first cookie and my three were gone. I think the box ate them!!!!! Ha. These cookies are amazing. You can’t ask me which one is the best as that is not a fair question. With such cookie perfection my admiration for each flavor profile is unwavering. Ha. However… my favorite cookie overall is ALLTHREE in one Box. HeHeHe Dear Insomnia - Midtown… #CookieMePlease
Naomie Delva
Was that cookie really almost $4? Yes… but honestly, it was worth every cent—despite me being allergic to chocolate. I was having one of those days where only a chocolate cookie felt like it could fix everything. And outside of the price, I was genuinely happy with my choice. The cookie was fresh, soft, and warm—melting all over my fingers, lips, and mouth in the most satisfying way. The experience was quick and easy: I walked in, picked my cookie, paid with Apple Pay, and was out with fresh-baked goodness in under five minutes. Did I wake up with a giant chocolate bump on my face a few days later? Yes. Do I regret it? Not at all. That cookie was worth it.
How to reach Insomnia Cookies
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Why Insomnia Cookies may become Your Favorite Meetup Place for Catching Up, Celebrating or Just Hanging Out
Why rally at Insomnia Cookies with your friends?
Insomnia Cookies is a uniquely enticing destination to gather with friends, especially if you share a love for warm, freshly baked treats and a cozy, inviting atmosphere. This business appeals particularly to groups looking for a casual yet memorable way to satisfy sweet cravings, especially late into the night when most other options have closed. With a solid 4.3-star rating from over 1,600 reviews, Insomnia Cookies demonstrates consistent customer satisfaction, making it a reliable choice for social meetups. Its origins as a late-night cookie delivery business from a college student’s dorm at the University of Pennsylvania have resulted in a culture focused on convenience, comfort, and shared experiences around food. The warm, chewy cookies and diverse menu options—including vegan and gluten-free selections—make it perfect for groups with varied tastes. Whether you are planning a casual hangout, a study break, or a late-night celebration, Insomnia Cookies caters to the communal joy of sharing delicious desserts in a relaxed setting. Their friendly service, strategic locations near colleges and urban centers, and flexible hours make it an accessible and welcoming meetup venue for friends and family alike.
What makes Insomnia Cookies an ideal spot for group meetups?
At Insomnia Cookies, groups enjoy an atmosphere that combines casual comfort with indulgent treats, creating a natural hub for socializing. The store environments are designed to be welcoming and accommodating, perfect for gathering after events or study sessions. The menu offers a wide variety of cookies including classic chocolate chip, snickerdoodle, and seasonal flavors, as well as cookie cakes and ice cream options that allow groups to share and try multiple treats. This variety appeals across ages and dietary preferences, ensuring everyone in your group finds something to enjoy. Additionally, the business’s origins in late-night delivery mean their stores often stay open late, giving groups ample flexibility to plan late-evening or spontaneous meetings. The fact that most locations are situated near college campuses or vibrant urban areas improves accessibility for groups, who can stop by either for quick pick-ups or relaxed dine-in experiences. Beyond their core products, Insomnia Cookies organizes special sampling events on campuses and communities, encouraging group interaction and making every visit a social occasion enhanced by freebies and promotions.
What activities can you enjoy at Insomnia Cookies for a group meetup?
Insomnia Cookies offers more than just a place to buy cookies; it provides a conducive environment to engage in various group activities. Because of its inviting seating arrangements, friends can catch up while enjoying fresh-baked goodies and rich ice cream treats together. Study groups frequent the shop as an energetic break spot where they can refuel with sugary comforts during long sessions. Birthday parties or small celebrations find Insomnia’s cookie cakes a delightful and customizable centerpiece that caters to large groups eager to share a festive treat. For night owls, the late operating hours transform the bakery into an after-hours hangout ideal for unwinding post-social events or workdays. Additionally, the company frequently holds promotional events, occasionally offering group discounts or sampling programs that encourage social mingling and provide a shared, dynamic experience beyond the food.
Why is Insomnia Cookies’ menu perfect for group sharing and diverse tastes?
The Insomnia Cookies menu caters expertly to groups by combining classic favorites with innovative options that appeal to a broad spectrum of tastes and dietary needs. Their cookies come warm and soft, ideal for immediate enjoyment and sharing. Options include vegan and gluten-free cookies, offering inclusivity for those with dietary restrictions, so no one has to miss out. Beyond traditional cookies, the addition of cookie cakes lets groups celebrate in style with a customizable, sharable dessert. Ice cream sandwiches crafted from their cookies elevate the dessert experience, encouraging groups to try new flavor combinations. This diversity ensures every member of a group—whether a picky eater, health-conscious individual, or adventurous sweet tooth—feels accommodated. Sharing multiple cookie flavors and ice cream treats turns the visit into a collective tasting adventure, fostering a sense of bonding and discovery.
How does the location and hours of Insomnia Cookies support group meetups?
Insomnia Cookies’ strategic placement near college campuses and bustling urban neighborhoods is a major advantage for group meetups. These locations are easily reachable by foot, bike, or public transit, making spontaneous gatherings effortless. Most stores stay open well past traditional bakery hours, typically from 10 a.m. to as late as 3 a.m., catering to late-night cravings and accommodating groups with varying schedules. Whether your group is coming off a late study session, an evening event, or just seeking a cozy spot after dinner, Insomnia Cookies is ready to serve. This combination of location and extended hours makes it a dependable spot for casual hangouts or planned celebrations without the stress of limited time or availability. The convenience of late-night delivery options further adds to the flexibility, allowing groups who prefer to stay in the comfort of their homes to still enjoy hot, fresh cookies together.
What kind of atmosphere and service can groups expect at Insomnia Cookies?
Groups visiting Insomnia Cookies can expect a friendly, laid-back atmosphere focused on comfort and enjoyment. The ambiance is casual with an emphasis on creating a welcoming space where customers feel at home. Staff are known for their enthusiastic and warm service, often reinforcing the brand’s youthful, energetic vibe inspired by its college roots. This makes the experience inviting and pleasant, adding positively to social gatherings. Whether you are ordering in-store or for delivery, the emphasis on freshness and quality is evident, enhancing group enjoyment. The quick service combined with the open layout makes it easy for groups to interact or grab treats on the go. Overall, the experience is designed to be simple yet delightful, focusing on the joy of cookies and community.
Why is Insomnia Cookies particularly popular among college students and beyond?
While Insomnia Cookies originated as a student-focused business, it now enjoys popularity among a broad demographic due to its quality offerings and convenience. Its initial success capitalized on the late-night needs of college students, with warm cookies delivered to dorm rooms becoming a beloved ritual. This focus on campus life encouraged word-of-mouth promotion and on-site sampling strategies that helped the brand build a loyal customer base at universities. However, as the business expanded into urban areas, it attracted families, young professionals, and dessert lovers of all ages who appreciate the unique combination of gourmet cookies and extended hours. The brand’s growth to over 150 locations nationwide and ongoing menu innovations confirm it goes beyond just student life—appealing to anyone who enjoys accessible, high-quality sweet treats in a social and convenient setting.
How does Insomnia Cookies stand out in the dessert market for group socializing?
Insomnia Cookies distinguishes itself from other dessert options by combining the warmth and comfort of freshly baked cookies with remarkable accessibility and social appeal. Unlike traditional bakeries with limited hours, Insomnia operates late into the night, directly addressing the needs of groups who want sweet treats outside regular business hours. Their emphasis on delivery alongside walk-in service uniquely positions them for spontaneous group gatherings that can happen anywhere—from dorm rooms to offices to homes—without compromising freshness. The community-focused marketing, especially on college campuses, and events featuring complimentary samples build a strong social connection between the brand and its audience. This engagement encourages repeat group visits and makes the bakery a natural choice for meetups. The brand also continues to innovate with products like ice cream sandwiches and cookie cakes, offering new shared experiences that enhance social enjoyment beyond the standard cookie.
What additional perks and services enhance the group experience at Insomnia Cookies?
Insomnia Cookies offers several perks that increase its value as a group meetup spot. Their late-night delivery service is a significant convenience for groups who prefer staying in while still enjoying fresh, warm cookies delivered quickly to their doorsteps. Seasonal promotions and special flavors encourage groups to visit more frequently and try new tastes together. Cookie cakes provide a customizable celebratory element for birthdays or special occasions, making the meetup feel personalized and festive. Furthermore, the company’s marketing programs that connect with college campuses and communities create a vibrant brand presence that often includes giveaways and sample days, turning ordinary visits into memorable social events. These additional services and offers help transform Insomnia Cookies from a simple bakery into a destination where friends and family can enjoy shared moments filled with joy and sweet indulgence.