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REEDS Jewelers

Why REEDS Jewelers is a fun option when searching for things to do near me with friends and family

REEDS Jewelers, founded in 1946 by Bill and Roberta Zimmer in Wilmington, North Carolina, has grown from a single hometown store into one of the largest family-owned jewelry retailers in the United States. With over 60 physical locations across 13 states and a leading e-commerce platform, REEDS offers an exceptional shopping experience with a truly personal touch. The company prides itself on treating every customer like family, a hallmark ethos that has driven its success for more than seven decades. REEDS is renowned for its wide selection of fine jewelry, engagement rings, and luxury timepieces, including an exclusive partnership with Rolex, providing authentic and expertly curated collections. Beyond its rich history and extensive product offerings, REEDS is noted for its commitment to responsible sourcing, sustainability, and philanthropy, exemplified in their exclusive REEDS Signature Diamond collection and support of the Zimmer Cancer Center. The store atmosphere blends tradition with innovation—featuring beautifully crafted exclusive collections like the Roberta Z Collection celebrating women's strength, alongside pioneering lab-grown diamond lines like ECONIC. With high ratings from customers highlighting excellent service, easy returns, and quality packaging, REEDS Jewelers stands as a trusted and vibrant destination to celebrate special moments with friends and loved ones.

Here's what people think of REEDS Jewelers

As of recent, REEDS Jewelers holds a 4.9-star rating based on 733 reviews.

Customer reviews consistently praise REEDS Jewelers for their outstanding quality, personalized service, and trustworthy shopping experience. Users frequently mention the elegant presentation and timely delivery of purchases, especially when shopping online. Many reviews highlight the pleasure of shopping at REEDS, noting the smooth checkout process and hassle-free return policy, which contributes to a high level of customer satisfaction. The positive feedback often details the quality of the jewelry, attentive customer care without overwhelming sales pressure, and the emotional value added when buying engagement rings and special occasion gifts. On the other hand, negative reviews are rare but typically focus on isolated issues such as minor delays or concerns about inventory, which are swiftly addressed by the responsive customer service team. Overall, the reviews reaffirm REEDS Jewelers' reputation for trustworthy, family-feel service, expert guidance, and commitment to customer happiness, reinforcing why it is a recommended destination for buying fine jewelry and luxury watches.

Highlights from reviewers (Most Relevant)

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Edward Allen

⭐️⭐️⭐️⭐️⭐️ I went to REEDS Jewelers at Crabtree Mall for an appraisal on a bridal engagement ring and wedding band set, and they were exceptional from start to finish. Out of all the jewelry stores I checked, Reeds had the most affordable appraisal price—$85 total for both rings 💍, while others quoted $100–$150 per ring. Every other store also required mailing the rings out for 3–4 weeks. Reeds assured me the rings would never be put in the mail. Their appraiser comes on-site, so everything stays local and secure 🔐. I dropped the rings off on a Saturday, and the appraisal was completed by Wednesday—fast, professional, and hassle-free. The staff were incredibly helpful, cleaned the rings as part of the service ✨, and even gave me a beautiful ring box 🎁. They also offered a refinishing service at a great price. I was impressed by the care and professionalism at every step. I’ll definitely return when I’m ready to buy new jewelry. Highly recommend!

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mshams28

I had the pleasure of working with Joy today and I have to say I’m so pleased! I spoke to her on the phone prior to coming in and she answered all my questions thoroughly and patiently. When I came into the store she helped me customize the perfect ring! I had no clue they were able to customize so I’m incredibly happy Joy let me know and we were able to create something beautiful! Jane helped out in making my vision come together and she was super helpful in answering more questions I had regarding warranty and coverages. Overall I had a great experience working with and chatting with both Joy and Jane.

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Nyah Molina

Kellie was absolutely amazing! From the moment I walked in, she made me feel welcomed and taken care of. She wasn’t just helpful — she was kind, knowledgeable, and genuinely wanted to make sure I found something I loved. We had such great conversation, and her energy was so warm and real. I’ll definitely be coming back for another piece, and I’ll be asking for Kellie specifically. She made the whole experience special — Reeds is lucky to have her!

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AGH

I'm a long time customer. Been with Reeds for 28yrs. Customer service has always been superior to any other jewelers I've been to. However, Jane and Kellie present with stellar service. They really took their time with my husband and I. I know they have a job to do as well, as they represent Reeds, but I truly believe they went above and beyond their responsibilities. They made us feel very welcomed and not rushed into purchasing anything that we didn't want. Those two women are "keepers" and jewels among the Reeds jewelers organization. Thank you ladies!

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EpixPlayz

I went to Reeds to buy a Mont Blanc for my husband for his birthday and the service I received was outstanding. Kellie took excellent care of me, and helped me find the perfect pen. Mag.

How to reach REEDS Jewelers

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Why rally at REEDS Jewelers with your friends?

Rallying at REEDS Jewelers with your friends offers an exceptional blend of elegance, discovery, and shared experience that makes it much more than just a jewelry store visit. Imagine stepping into a beautifully curated space where every piece tells a story, and each moment invites conversation and celebration. At REEDS, the experience is designed to be welcoming for groups, offering a unique outing that combines luxury with warmth and personalization. Friends can bond over exploring intricately designed engagement rings, stunning bracelets, or exquisite watches, sparking discussion about style, milestones, and memories. The store’s inviting atmosphere and dedicated staff encourage leisurely browsing and meaningful interaction, making it an excellent spot to create collective memories. Whether celebrating a special occasion or simply enjoying a sophisticated day out, REEDS provides an environment where every visitor feels valued and engaged. The high rating of 4.9 from over 700 reviews speaks to the consistently outstanding experiences shared by customers, assuring you and your friends that this is a destination that delights and impresses. Rallying here means indulging in beauty and craftsmanship while deepening friendships through shared discovery.

What activities are available at REEDS Jewelers for a group meetup?

REEDS Jewelers offers a variety of activities that make it ideal for group meetings with friends or family. The primary draw is, of course, the opportunity to explore an extensive selection of fine jewelry and luxury watches. Groups can take part in guided tours of the showroom with knowledgeable associates who provide insights into the craftsmanship and stories behind each piece, enhancing the group's appreciation for fine jewelry. Beyond shopping, REEDS offers professional jewelry services that can be enjoyed as part of a unique group experience, such as on-site jewelry cleaning and polishing—perfect for friends looking to revitalize their treasured pieces together. Ring sizing consultations and bespoke design discussions also provide interactive experiences where groups can learn about customization options, fostering creativity and collaboration. Moreover, the staff's expertise in answering questions about diamonds, gemstones, and engagement rings ensures that visitors leave well-informed regardless of their shopping intent. All these interactive, educational, and service-oriented activities offer rich ways to engage with jewelry in a social setting, making each visit meaningful and memorable.

Why is REEDS Jewelers perfect for hosting a group meetup?

REEDS Jewelers is an excellent venue for hosting group meetups because it combines luxury with comfort in a setting that encourages social interaction and shared enjoyment. Typically, fine jewelry stores can feel intimidating or overly formal, but REEDS prioritizes a welcoming, customer-focused atmosphere that makes groups feel at ease. The layout of their stores often allows for spacious browsing areas where friends and family can comfortably walk around together and enjoy the selection without feeling rushed. The staff is attentive and personalized in their approach, offering expert guidance without pressure, which helps groups explore at their own pace while enjoying valuable insights. This attention to customer experience is backed by their nearly perfect rating, reflecting consistent excellence. Additionally, the store offers convenient hours and multiple locations, making it accessible for group gatherings. The presence of well-known brands like David Yurman, Tag Heuer, and Mikimoto provides a wide range of beautiful, high-quality pieces suitable for various tastes, further enhancing the appeal for diverse groups. In essence, REEDS Jewelers balances sophistication with service, crafting an environment ideal for groups seeking a memorable and luxurious outing.

How does shopping at REEDS Jewelers enhance group experiences?

Shopping at REEDS Jewelers enhances group experiences by transforming the process from a simple transaction to a shared journey of discovery and excitement. Shopping for jewelry can often be a highly personal and emotional experience, and doing it in a group adds layers of connection and support. REEDS enhances this by offering a selection vetted through rigorous quality inspections, ensuring that everyone in the group is viewing only the best pieces available. Friends can offer honest opinions and celebrate together the joy of finding perfect gifts or self-treats. The store's comprehensive financing and payment plans make it accessible for group members with different budgets, enabling more people to participate in the moment of purchasing a special item without stress. Moreover, the option to shop online with the same helpful service allows friends to continue the experience even after visiting, sharing choices and opinions digitally. Whether browsing engagement rings or luxury watches, the supportive environment at REEDS makes jewelry shopping a collective adventure, enhancing enjoyment and strengthening bonds.

What customer services at REEDS Jewelers support a seamless meetup event?

REEDS Jewelers offers a full range of customer services designed to support a seamless and enjoyable meetup event. The knowledgeable staff is available to assist groups with personalized consultations, ensuring that every question from curious friends is addressed thoughtfully. Services like jewelry repair, ring resizing, and professional cleaning can be scheduled collectively or individually, turning a meetup into a productive and enriching outing. The store commitment to servicing jewelry long after purchase—with watch care plans and a la carte maintenance—adds value that group members can trust and rely on. REEDS also provides convenient communication channels including live chat, email, and a dedicated phone line for easy appointment scheduling and inquiries, allowing groups to plan their visit smoothly ahead of time. Extended customer service hours during weekdays and weekends make it flexible for different schedules, ideal for gatherings. This extensive support infrastructure ensures the focus remains on enjoying the moment together without administrative hassles, making REEDS a practical and polished venue for hosting friends and family.

How does REEDS Jewelers maintain its reputation for excellence?

REEDS Jewelers maintains its stellar reputation for excellence through decades of commitment to quality, customer service, and product authenticity. Family-owned and operated for over 78 years, REEDS has cultivated trust by consistently providing fine jewelry and luxury timepieces that clients cherish for years. Each piece available at REEDS undergoes multiple inspections, first by the manufacturer and then by trained quality inspectors, ensuring only the finest selections reach customers. Their curated inventory includes prestigious brands like PANDORA, Mikimoto, Swarovski, David Yurman, Tag Heuer, and Omega, which meet high standards of craftsmanship and design. REEDS also emphasizes personalized customer experience by expertly guiding buyers through choices, whether in-store or online, backed by educating resources on diamonds and gemstones. This transparent and attentive approach builds confidence in buyers. The near-perfect 4.9 rating from hundreds of reviews highlights how well REEDS meets and exceeds customer expectations, continually solidifying its position as a premier jewelry destination.

What can visitors expect when shopping online or in-store at REEDS?

Visitors shopping at REEDS Jewelers can expect a seamless blend of personalized service and premium product selection whether they choose the in-store or online route. In physical stores, customers enjoy a hands-on experience with the ability to see, touch, and try on pieces, supported by knowledgeable associates who offer tailored advice and styling tips. The welcoming environment encourages leisurely browsing where groups feel comfortable and valued. For those preferring online shopping, REEDS has made the digital experience just as personal with easy navigation, detailed product descriptions, and the option to ask questions or chat live with experts. Customers can take advantage of flexible financing options, including bitcoin, which simplifies making important purchases without financial strain. Dedicated customer service hours and support channels provide assistance throughout the journey. Whether browsing a showroom or selecting items on a screen, REEDS ensures the magic of finding perfect jewelry remains intact, making every customer feel cared for and confident.

Why is REEDS Jewelers a destination for special occasions?

REEDS Jewelers is a natural destination for celebrating special occasions because it offers more than just jewelry; it offers meaningful, lasting symbols of life’s milestones. Engagements, anniversaries, graduations, and birthdays all find perfect expression in the carefully crafted pieces available at REEDS. The wide variety of styles and price points means there is something suitable for every celebration and personal taste. Their expert staff helps clients select or custom design pieces that carry emotional significance, creating treasures that mark important moments. The high-quality craftsmanship guarantees durability, making REEDS jewelry a lifelong reminder of happiness shared. Store ambiance and service further enhance the celebratory feeling, with a focus on respect, personalization, and joy. Hosting a group event here around a special occasion allows friends and family to partake in the experience, making the achievement even more memorable and valued.

How can REEDS Jewelers accommodate different group sizes?

REEDS Jewelers is equipped to accommodate a range of group sizes from small gatherings of close friends to larger family meetups or bridal parties. Their spacious store layouts are designed to provide ample room for guests to move comfortably without feeling cramped, important for keeping the atmosphere relaxed and enjoyable. The staff’s approach is flexible; they can split attention between individuals and groups seamlessly, ensuring everyone receives personal care while maintaining group engagement. For larger meetups, appointments can be scheduled in advance to guarantee enough time and space for personalized consultations and group browsing. Additionally, services such as jewelry cleaning or customization discussions can be adapted to suit group interests and timing. This responsiveness to group dynamics makes REEDS an accommodating and considerate venue for hosting social outings that emphasize both luxury and conviviality.

What makes REEDS Jewelers stand out among other jewelry stores?

REEDS Jewelers stands out among other jewelry stores due to its combination of deep heritage, exceptional quality control, and customer-first philosophy. With more than seven decades of experience as a family-owned business, REEDS has honed a refined expertise in sourcing and presenting jewelry that meets rigorous standards while delighting customers. Their dual inspection process ensures every item is pristine, and their portfolio includes highly respected designer brands that emphasize craftsmanship and style. Unlike many retailers, REEDS commits to a lasting relationship with customers through comprehensive repair and maintenance services, fostering loyalty and trust. Additionally, the company embraces modern payment technologies like bitcoin and offers flexible financing, making luxury accessible. The personalized service model makes shopping feel like a carefully guided experience rather than a routine purchase. This combination of tradition, quality, innovation, and service creates a distinguished identity that attracts shoppers seeking both beauty and confidence in their jewelry choices.

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