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Surf Style

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Why Surf Style is a fun option when searching for things to do near me with friends and family

Surf Style is a premier retail destination specializing in surf-style clothing, swimwear, accessories, footwear, jewelry, and souvenirs that cater to beach vacationers and locals alike. Founded over two decades ago from a friendship and humble beginnings selling windbreakers from a car trunk, Surf Style has grown into a leading beach lifestyle brand with about 40 retail locations across Florida, Alabama, and Mississippi. The flagship superstore in Clearwater Beach features a unique and entertaining indoor surfing FlowRider, the only one within 150 miles, attracting thrill-seekers of all ages. This two-story, spacious retail hub offers ample beach parking, a skate shop, a candy and fudge convenience area, and showcases a commissioned mural by famed artist Guy Harvey, who partnered with Surf Style in 2013. The brand emphasizes family, loyalty, and legacy, providing a complete shopping experience for beach essentials and celebrating the seaside culture. Additionally, the launch of their e-commerce store makes Surf Style accessible beyond physical locations, enhancing customer convenience.

Here's what people think of Surf Style

As of recent, Surf Style holds a 3.8-star rating based on 77 reviews.

Customer reviews of Surf Style reflect mixed experiences with an overall rating of approximately 3.8 out of 5 stars from 77 reviews. Positive feedback highlights the wide selection of beachwear and accessories, the unique in-store attractions such as the FlowRider indoor surfing machine, and the vibrant, welcoming beach lifestyle atmosphere that Surf Style cultivates. Shoppers appreciate the convenience of shopping for all beach essentials under one roof along with the brand’s engaging legacy and local connections. However, some negative reviews mention occasional customer service issues and disputes related to store management and outdoor displays, particularly at the Clearwater Beach location. There are also some concerns noted regarding responsiveness to customer complaints, as indicated by the Better Business Bureau rating, which has documented multiple grievances. Despite these critiques, the brand remains popular for its apparel variety, location accessibility, and unique experiential offerings. In conclusion, Surf Style is regarded as a top destination for beach apparel and souvenirs with notable interactive attractions, though customers are advised to be mindful of customer service variability.

Highlights from reviewers (Most Relevant)

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Tim Kennedy

Good souvenir shop that has soda that isn’t overpriced! They had a unicorn cup, something that was requested and I wasn’t sure I’d be able to find in the area

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Marlene is Key

I love this place. They have so many options and the layout is great! I visit Miami once a year and always find great souvenirs for myself and my family. The items wash nicely and are vibrant! It’s obv a place for tourists so I don’t expect it to be extremely affordable but I personally love it.

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Lisa Marquis

Many 1-piece and 2-piece women's bathing suits, swim trunks/ shorts for men. No dressing room to try on, no returns but exchanges are permitted ( I was told). Souvenirs, too. Salespeson was helpful. Cashier's counter is ~4.5 feet off the floor... chin height.

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Katherine Iza

I don't really recommend this place. We got a tour to go to Key West and the bus never stopped at our hotel and we were left behind. I called the company and explained what happened and they said the manager will collect us to bring us to the bus, that never happened and we were waiting and wasting our time. They then told us we were not outside the hotel when the bus came and they had pictures to prove this, this was another lie as I took a photo of us standing outside the hotel before the bus came and left us behind. At the end they offered us a car to go to Key West but it was already very late and we ended up paying 74 additional dollars for fuel and tolls.

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Christopher Eidt

Yes! This is an all-purpose shop for souvenirs. I found Christmas ornaments, refrigerator magnets, t-shirts, and shot glasses...and just so happened to be looking for a hot pink bandana in honor of Miami and found exactly that (the clerk kindly pointed me in the right direction and guided me through my stupid excitement). I even found a bookmark that I’ll use forever.

How to reach Surf Style

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Why Surf Style may become Your Favorite Meetup Place for Catching Up, Celebrating or Just Hanging Out

Why rally at Surf Style with your friends?

If you're looking for a vibrant, fun, and uniquely local spot to gather with friends, Surf Style in Clearwater Beach is an excellent choice to rally at. This location offers more than just a retail store; it’s a cultural hub for beach and surf enthusiasts as well as anyone who appreciates a laid-back, coastal vibe. Friends can come together immersed in an atmosphere that celebrates the iconic beach lifestyle, surrounded by colorful apparel, souvenirs, and accessories that capture the essence of Clearwater’s sun and surf scene. The friendly and professional staff add to the welcoming environment, enhancing your overall experience. It’s not just shopping here—it’s a shared moment of joy and discovery, where you and your group can bond over surf-themed gear, captivating music, and clever local art found throughout the store. Its prime location right on the Gulfview Boulevard puts the beautiful beach a stone’s throw away, making it insanely convenient to blend shopping and beach activities in one outing. Whether you want to pick up memorable keepsakes or simply soak in the good vibes, Surf Style provides a relaxed and engaging backdrop for any group meetup.

What activities and shopping experiences can you enjoy at Surf Style?

Surf Style is more than a typical beachwear store; it offers a broad range of activities and retail experiences that make it perfect for groups. The store carries an extensive inventory of beach apparel, including stylish T-shirts, swimwear, sandals, hats, and sunglasses suitable for all tastes and ages. Shoppers can also find unique souvenirs such as magnets, stickers, and local-themed gifts, allowing friends to pick out meaningful mementos and share surprises with one another. Beyond shopping, Surf Style features interactive elements like indoor surfing simulations that bring a playful, fun dimension ideal for groups seeking entertainment together. It encourages friendly competition and creates memorable moments amid a lively setting. The friendly staff are knowledgeable and ready to assist groups in finding the perfect gear or gifts, ensuring everyone has a great time exploring the vast product selection. With moderate pricing on most items, it’s accessible to those on various budgets, making group shopping trips both affordable and enjoyable.

Why is Surf Style an ideal venue for a group meetup?

Surf Style’s appeal as a group meetup spot lies in its combination of ambiance, convenience, and variety. Its beachfront location means you and your friends can seamlessly transition from browsing and shopping to soaking up the sun and enjoying beach activities without the hassle of traveling between distant venues. The store’s layout allows groups to move at their own pace—some can shop for apparel and souvenirs, others can check out accessories or take photos with the colorful displays—offering an inclusive environment with something for everyone. The relaxed, casual atmosphere is perfect for conversation and lighthearted fun, making it an easy place to reconnect and make new memories. Additionally, its long-standing reputation, with over 30 years in business, reflects a consistent commitment to quality and customer satisfaction. This history and reliability offer reassurance that groups will get a dependable, enjoyable experience every time. Whether it’s a family gathering, a reunion of friends, or a casual hangout, Surf Style’s energetic yet chill environment fosters connection and fun.

What do customers say about the atmosphere and service at Surf Style?

Visitors frequently highlight the upbeat and cool atmosphere as a major plus when visiting Surf Style. Descriptors like “great vibe,” “cool atmosphere,” and “friendly staff” appear repeatedly in reviews, supporting the idea that Surf Style cares about providing a welcoming environment. The employees are described as courteous, professional, and helpful, attentive to customer needs, which is especially valuable for groups needing personalized assistance or recommendations. While the core offering is apparel and accessories, the personal touch and customer service quality elevate the overall experience, making customers feel they’re more than just shoppers—they’re guests in a lively beach community. Though Surf Style’s overall rating stands at 3.8 out of 5, with some critical reviews mostly focusing on retail management and policies unrelated to customer interaction, the positive feedback about the store’s staff and ambiance remains a consistent theme. This combination makes it well suited for groups looking to enjoy their time in a relaxed retail environment with genuine local charm.

How does Surf Style’s location enhance the group experience?

Surf Style is superbly positioned at 700 S Gulfview Boulevard in Clearwater Beach—a hotspot known for stunning beaches, lively boardwalks, and ample entertainment options. This proximity to the beach is an undeniable advantage for groups planning a full day outing or a casual meetup. After browsing inside the store, your group can easily step outside onto the warm sands, take in picturesque Gulf views, or enjoy nearby eateries and cafes. This accessibility encourages blending retail therapy with beach relaxation in a fluid itinerary. The location also offers ample parking and is easy to find, reducing logistical stress for group gatherings. Additionally, being in such a tourist-centric area means it’s a unique spot where locals and tourists alike meet, enhancing the social energy. The surrounding environment complements Surf Style’s surfing and beach lifestyle theme, reinforcing the sense of place and making every visit feel like a mini-vacation for your group.

What makes Surf Style’s product selection suitable for all ages and tastes?

Surf Style prides itself on catering to a wide demographic, making it ideal for groups with diverse preferences and ages. The inventory spans from trendy beachwear and surf apparel to casual lifestyle clothing, swimwear, and accessories suited for kids, teens, adults, and even seniors. You’ll find everything from graphic T-shirts with local flair to flip-flops, beach bags, hats, and even novelty souvenirs that appeal to tourists and locals alike. Such variety allows groups to shop for multiple purposes—whether you need functional beach gear for a day on the sand, gifts for loved ones, or just some stylish clothing to take home. Colorful designs and a focus on coastal culture keep products fresh and on trend while maintaining affordability. This inclusivity means everyone in your group can find something that resonates with their style and needs without feeling left out. It breeds a collective shopping experience where sharing styles and helping each other pick out items becomes part of the fun.

How can Surf Style accommodate larger groups or special occasions?

While primarily a retail location, Surf Style is well-equipped to accommodate larger groups, making it a convenient meetup point before or after other group activities. The spacious layout allows easy navigation without crowding, and staff are proactive about assisting numerous customers simultaneously. For special occasions like birthdays, reunions, or casual celebrations, visiting Surf Style can add a playful, relaxed element to the day’s plans. The store’s beach lifestyle theme provides a natural conversation starter and immersive backdrop for photos and socializing. While it doesn’t offer event hosting or catering services, partnering a shopping visit here with nearby beachside picnics or restaurants can create a smooth, enjoyable day for a group’s diverse interests. For those wanting to commemorate the meetup, the variety of souvenir options lets everyone leave with tangible memories that strengthen group bonds long after the day ends.

What practical considerations should groups keep in mind when planning a meetup at Surf Style?

Even though Surf Style is inviting and well-suited to groups, there are a few practical points to consider. The store follows a refund policy that leans toward store credit rather than cash refunds for returns, which might affect purchases made impulsively by group members. It’s wise to double-check item needs and confirm selections collectively to avoid inconvenience. Additionally, as a popular tourist spot, it can experience busy periods, especially during peak season, which may affect parking and in-store movement for larger groups. Planning your visit during off-peak hours can minimize these challenges and enhance the overall experience. Budget-wise, prices are generally reasonable, but large groups should be aware of individual spending limits to keep the outing enjoyable and affordable for all. Lastly, while Surf Style is primarily a retail environment, blending the visit with other group activities nearby maximizes the value of time spent together on Clearwater Beach.


Surf Style presents itself as a dynamic, multi-faceted venue for group meetups by combining expansive and exciting shopping experiences with a prime beachside location and an engaging, friendly atmosphere. Whether your group is drawn by surf culture, beach lifestyle, or just desires a lively, casual spot to gather, Surf Style offers a unique blend of shopping, fun, and social elements that make it worth rallying your friends around for a memorable outing.

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