When asking yourself about something to do near me in New York with a group of friends or family, consider
FAO Schwarz
Why FAO Schwarz is a fun option when searching for things to do near me with friends and family
FAO Schwarz is a legendary toy store that has delighted children and adults for over 160 years. Founded in 1862 by German immigrant Frederick August Otto Schwarz, it is recognized as the oldest toy retailer in the United States. Its New York City flagship, currently located at Rockefeller Plaza, is a vibrant destination known for its unique blend of classic charm and modern toy wonderland appeal. The store offers an extensive selection of toys ranging from high-quality stuffed animals and dollhouses to interactive gadgets, musical instruments, and exclusive collectibles. Notably, the giant floor piano inspired by the movie "Big" invites visitors to play and create joyful memories, making it a perfect place for friend groups and families to meet, explore, and indulge in playfulness together. The distinct experience at FAO Schwarz combines hands-on toy demonstrations, immersive displays, and a nostalgic ambiance that appeals to all ages. Visitors appreciate the welcoming, fun atmosphere and the opportunity to try toys firsthand, ensuring a memorable outing beyond mere shopping. Whether rediscovering childhood favorites or discovering the latest innovations in toys, FAO Schwarz remains a truly special meeting spot with a timeless charm and a celebration of imagination.
Here's what people think of FAO Schwarz
As of recent, FAO Schwarz holds a 4.6-star rating based on 7011 reviews.
User reviews consistently praise FAO Schwarz for its enchanting atmosphere, diverse toy selection, and excellent customer service, reflected in its strong rating of 4.6 from over 7,000 reviews. Positive feedback highlights the store's unique experience where both children and adults can play and interact with toys, especially pointing out the iconic giant piano and the engaging staff known for their friendliness and enthusiasm. Visitors appreciate the price points, which are comparable to other retailers, making it a worthwhile experience to shop while enjoying the ambiance. The nostalgic value and the store's role as a family and friend gathering place are frequently mentioned as key draws. On the other hand, some negative reviews focus on the store's high prices in certain sections, feeling that parts of the merchandise can be expensive, potentially impacting accessibility for some shoppers. A few visitors mention occasional crowding and limited space due to the popularity of the location, which can affect the browsing experience. Nonetheless, the majority of feedback remains overwhelmingly favorable, emphasizing the store's magic and unique charm that is unmatched by other toy retailers. Overall, reviews affirm FAO Schwarz as a must-visit destination for anyone seeking not just toys but a joyful, interactive adventure that brings people together.
Highlights from reviewers (Most Relevant)
Ana Torres
FAO Schwarz is hands-down the most amazing toy store I’ve ever visited! It’s huge, magical, and filled with the most beautiful and high-quality toys. It truly feels like stepping into a dream. We were especially excited about the Jellycat Diner experience, which is beyond adorable. Just a heads-up: it books out fast! It was completely sold out for the next two months, so be sure to reserve your spot well in advance. Whether you’re a kid or just a kid at heart, FAO Schwarz is an absolute must when visiting NYC!
Gönenç Köroğlu
Whether you’re a kid or just a kid at heart, you can easily spend hours here. The “Build-A-Bear” section is especially fun and full of charm. The only downside—if you’re someone who grew up in the ’80s or ‘90s like me—you might be a bit disappointed to see that classic action figures are no longer part of the lineup. Still, it’s a magical place worth visiting!
Jack
Pretty amazing place! You will definitely buy something if you go! Entire candy section, stuffed animal section, makeup section, jelly cat diner, and much much more, 3 different floors!!! And there’s employees demonstrating cool toys all throughout the day! I loved it, definitely recommend!
Brea
The store is cool. Packed full and super crazy. Not how I remeber it as a kid. However I wasn't there for the store. I was there for the Jelly Cat experience. Which was cute. However without a reservation you can't get the exclusives. Which I didn't realize. I am also really disappointed with the JC selection. There's a few upstairs and a few downstairs but not nearly the selection as some places have.
Emil Ysona
FAO Schwarz at Rockefeller Center is more than just a toy store, it's a nostalgic journey that delights visitors of all ages. From the moment you step inside, you're greeted by a vibrant atmosphere filled with iconic toy soldiers, interactive exhibits, and a vast selection of toys that spark joy and imagination. One of the standout features is the legendary floor piano, reminiscent of the classic scene from the movie Big. Whether you're a child or simply young at heart, dancing on those keys is an unforgettable experience. The store also boasts themed sections, including Barbie, LEGO, and a delightful candy area, ensuring there's something for everyone. The staff enhances the experience with live demonstrations and engaging interactions, making each visit unique. However, it's worth noting that during peak times, especially the holiday season, the store can become quite crowded, which might require some patience. Prices can be on the higher side, but the quality and exclusivity of many items justify the cost. For those looking for a memorable gift or a special keepsake, FAO Schwarz delivers. In summary, FAO Schwarz offers a whimsical escape into a world of play and wonder. Whether you're shopping for a child or reliving cherished memories, it's a must-visit destination in New York City.
How to reach FAO Schwarz
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Why FAO Schwarz may become Your Favorite Meetup Place for Catching Up, Celebrating or Just Hanging Out
Why rally at FAO Schwarz with your friends? Because it is not just a toy store — it is an extraordinary experience that blends nostalgia, wonder, and joy in one iconic location. Situated in the vibrant Rockefeller Center in New York City, FAO Schwarz’s flagship store has earned a stellar 4.6 rating from over 7,000 reviewers, proving it’s a beloved spot for visitors of all ages. Whether reconnecting with childhood memories, exploring classic and cutting-edge toys, or simply enjoying the lively atmosphere, this historic store offers a unique backdrop for a meetup. Its rich heritage dating back over 160 years, combined with a dazzling array of toys and interactive elements, makes it an unbeatable place for a group outing. Rallying here sparks a shared sense of playfulness and discovery, forging memorable moments with friends and family amid the magic of timeless fun. Its central location and size make it easy to gather, explore, and laugh together without feeling rushed. At FAO Schwarz, every visit is a chance to transform ordinary time into something special that strengthens bonds and creates stories worth retelling.
What activities can you do at FAO Schwarz? FAO Schwarz offers an immersive and interactive playground for children and adults alike, making it ideal for group gatherings. You can start with the famous floor piano — the gigantic keyboard made popular in movies — where visitors can step and play songs collaboratively, creating spontaneous mini-concerts that everyone can enjoy. Moving around the store, you’ll find a vast collection of toys ranging from beautifully crafted stuffed animals and dollhouses to modern Playmobil sets, electric cars, and musical instruments — all dazzling in their variety and detail. The store frequently has vendors and experts demonstrating toys, inviting customers to try them hands-on, which is perfect for friends to bond over shared playful experiences and find new interests together. Customization options abound, allowing groups to create personalized doll clothes or toy accessories for loved ones, fueling creativity and thoughtful gift-giving. The store enhances social interaction by encouraging playful exploration and friendly competition, making it more than just shopping — it’s a celebration of imagination that fosters connection and joy.
Why is FAO Schwarz perfect for a group meetup? Its design and atmosphere lend themselves exceptionally well to social gatherings. The store’s spacious layout, beautifully curated displays, and the sheer scope of items available provide plenty of room for groups to spread out without overwhelming crowds. Located at 30 Rockefeller Plaza within the buzzing Rockefeller Center, it is easily accessible and surrounded by other attractions and dining options, which means you can plan extended outings including meals or visits to nearby landmarks. The ambiance is always lively, enriched by engaging staff who add warmth with demonstrations and personalized service, helping groups feel welcome and enthusiastic throughout their visit. Moreover, FAO Schwarz’s deep-rooted history and status as an iconic New York destination give your meetup a special layer of significance, making your time there feel meaningful and memorable. For families, friends, or mixed-age groups, this setting stimulates conversation, laughter, and a shared rediscovery of childhood wonder.
What makes the shopping experience at FAO Schwarz unique? Shoppers don’t just browse; they actively participate in exploring products, which sets it apart from ordinary retail experiences. The toy demonstrations by in-store vendors offer chances to test toys, creating a dynamic environment where you can learn about innovations and classics alike. This hands-on approach invites group discussions about favorites, preferences, and funny reactions, strengthening social ties. The store’s product assortment includes rare and exclusive items, ensuring that gifting needs or personal collections can be satisfied with something distinct and high-quality. With an emphasis on craftsmanship, especially in stuffed animals and dolls, customers appreciate the artistry behind the toys. The customer service reflects a commitment to making each visit special, further enriching the positive atmosphere. This interactive, warm, and thoughtful approach entices groups to linger, play, and shop together, reinforcing its role as a social hub rather than just a retail space.
How has FAO Schwarz’s rich history contributed to its appeal today? FAO Schwarz’s heritage stems from its founding in 1862 by Frederick August Otto Schwarz, making it one of the oldest toy retailers in the U.S. and a cornerstone of American childhood memories. The brand’s evolution through multiple Manhattan locations has preserved its legendary status as “the original Santa Claus headquarters” and a pioneer of toy innovation. This longstanding tradition evokes nostalgia for adults while enchanting children, creating a multigenerational appeal that few stores can rival. Over the decades, the store has introduced iconic toys like the yo-yo and Erector sets and maintained its reputation for quality and uniqueness. The Rockefeller Center location carries forward this legacy, blending modern sensibilities with classic charm. Visitors sense this history in every corner, making a visit feel like stepping into a living tale of joy and wonder, an effect heightened when shared with close companions who appreciate its cultural and emotional value.
What are the key reasons FAO Schwarz stands out as a landmark for memorable meetings? Beyond the expansive toy selection and engaging activities, the store’s atmosphere instills a sense of wonder that uniquely bonds groups. Its location at Rockefeller Center places it at the heart of New York’s energy, surrounded by art, architecture, dining, and entertainment—perfect for complementing the meetup with urban exploration before or after. The design combines elegance and playfulness, with elaborate window displays and interior decoration that invite photographs and souvenirs of the outing. The staff’s dedication to customer engagement and knowledge creates a welcoming environment conducive to relaxed fun and discovery at every turn. Whether the group includes young children eager to explore new toys or adults eager to relive childhood delights, FAO Schwarz harmonizes these diverse interests effortlessly. Celebrating a birthday, holiday, or casual friendly gathering here becomes a special event, enriched by the collective joy of shared exploration in a world where imagination reigns supreme.
How can groups make the most of their visit to FAO Schwarz? Planning to arrive during less crowded times can help ensure a more relaxed and focused experience. Taking advantage of the in-store demonstrations together helps keep everyone entertained and sparks conversations about favorite toys and childhood memories. Groups should allocate enough time to explore all sections, from plush animals to high-tech playthings, allowing members to roam freely but regroup for shared moments like playing on the giant floor piano. Using the opportunity to customize toys creates meaningful keepsakes that memorialize the meetup. Additionally, visitors can coordinate a meal or coffee break at one of the nearby Rockefeller Center eateries, extending their social time beyond the store itself. Sharing photos or souvenirs from the visit further cements the memories created. This approach turns a simple visit into a holistic group experience that celebrates friendship, family, and fun at an iconic and beloved institution.
FAO Schwarz’s undeniable charm, historical prestige, and engaging array of activities make it an exceptional destination for any group meetup. From the joyous chaos of the floor piano to the thrill of discovering toys together, it promises a welcoming and whimsical backdrop that unites people through shared play and smiles. Celebrating friendships or family ties within this toy lover’s paradise transforms routine gatherings into unforgettable adventures filled with laughter, imagination, and connection. The store remains a timeless reminder that magic can be found at all ages—and that the best moments are made when we come together to play.