When asking yourself about something to do near me in Boulder with a group of friends or family, consider
REI
Why REI is a fun option when searching for things to do near me with friends and family
REI, or Recreational Equipment Inc., is a leading American retail and outdoor recreation services co-operative that specializes in providing high-quality gear and apparel for a broad range of outdoor activities. Founded as a consumers' co-operative, REI emphasizes community and member benefits alongside its extensive product offerings. The company operates 181 retail stores across 41 states, as well as an online platform, making it highly accessible for outdoor enthusiasts nationwide. REI’s product range covers camping, hiking, climbing, cycling, running, fitness, water sports, snow sports, travel, and related clothing for men, women, and children. REI is distinct for its specialized focus on equipment suited for serious outdoor adventures while excluding hunting and fishing gear. The co-op model fosters a strong community spirit, appealing to friends and groups looking to meet in a welcoming environment that supports their outdoor lifestyles. REI also offers educational events, classes, and group outings, further establishing itself as a great place to connect with like-minded outdoor enthusiasts. Its commitment to quality, expert advice, and a cooperative approach to retail makes REI an ideal destination for both casual outings and serious gear shopping.
Here's what people think of REI
As of recent, REI holds a 4.4-star rating based on 966 reviews.
Customer reviews of REI highlight a strong overall satisfaction rate with an average rating of 4.4 out of 5 from over 900 reviews, reflecting a generally positive customer experience. Positive reviews frequently praise REI for its knowledgeable and friendly staff who provide expert advice and excellent customer service. Many users appreciate the quality and variety of the products available, particularly the durable outdoor gear and well-designed apparel that meets the needs of a range of outdoor activities. The co-op structure and member benefits, such as annual dividends and exclusive offers, also receive positive mentions, contributing to a strong sense of community and loyalty. On the downside, some negative reviews point to issues including occasional product availability problems, pricing that some customers find higher compared to competitors, and occasional delays in shipping or customer service. A few reviewers mention that some store locations vary in their customer service quality. In conclusion, despite some minor criticisms, the reviews convey that REI is regarded as a trusted and valued retailer with a strong commitment to outdoor enthusiasts and cooperative principles, making it a preferred choice for quality gear and apparel.
Highlights from reviewers (Most Relevant)
Zachary Fink
I have always found the workers at the Boulder REI to be attentive, active, knowledgeable, and patient. I also appreciate how many people are always on the floor. I recently purchased a backpacking backpack and Mary took the time to really help me make the right choice. High quality customer service these days is getting more and more rare, thus I appreciate how REI still operates.
Sandy Hazzard
Inexcusable Customer Service at REI Boulder I purchased a bike and chose to have it delivered to the Boulder store specifically because it showed as in stock. I received an email Tuesday afternoon stating the bike was ready for pickup. I left work early the following day and drove from Denver so my child would have the bike for summer camp. When I arrived and presented my receipt and confirmation number, no one could locate the bike. After 15 minutes of vague responses and visible disorganization, the Bike Shop Manager—who was notably unhelpful—told me that “the email system has been weird” and that “we usually call when bikes are actually ready.” That might be understandable if I hadn’t received official confirmation from REI that the item was ready for pickup. I pointed out three identical bikes on the floor and asked if I could take one of those. I was told they were for other customers who had “already paid for them”—as if I hadn’t done exactly that. Apparently, REI is under the impression that customers will memorize serial numbers and take legal action if given the “wrong” bike. Instead of owning the mistake, apologizing, or offering any meaningful solution, the manager informed me I could wait two more hours while the bike was prepared—despite the fact that my scheduled pickup had already been confirmed. So here I sit in the REI parking lot, burning hours I took off from work, because of a process failure and a complete lack of accountability from your staff. This was a textbook example of how to lose a loyal customer. Going forward, we’ll be taking our business to the Denver location—or elsewhere entirely.
Joaquín Berrocal Sánchez
It's my first time at REI and it was great thanks to Marcus, who was really nice and helped me to find the pants that I needed. He also took the time to explain how the REI membership works. I will definitely shop here again.
Maxx Wapasha Lake
I went back for the first time in years to get new trail running shoes; I typically visit the Denver REI. And let me say, I am shocked! Everyone here was so kind and helpful. Marcus helped me find the shoes I needed, walked me thru the pros and cons of different brands and lace types, and even helped in assessing whether to buy men's or women's based on my preferences down to the color! He has amazing customer service skills and is extremely kind and personable. I will definitely be returning here for my future shoe and outdoor needs. The payment experience was also amazing, the cashier was extremely kind and swift on checking us out and making sure I had everything I needed.
Katherine Slattery
I've been here several times, and I always have a good experience. I usually start at the resupply section to see if there are any good deals. One time I didn't know where a particular item would be, so I asked a salesperson, and he directed me over, and once I went to the right section of the store, another salesperson was there ready to help me find what I needed (I think the salespeople communicate via radios or something). This made things fast and efficient. Then he helped me find what I needed, and I felt like his information on the products was honest and informative rather than pushy. Overall, REI is a great store and I will keep coming back.
Zachary Fink
I have always found the workers at the Boulder REI to be attentive, active, knowledgeable, and patient. I also appreciate how many people are always on the floor. I recently purchased a backpacking backpack and Mary took the time to really help me make the right choice. High quality customer service these days is getting more and more rare, thus I appreciate how REI still operates.
Sandy Hazzard
Inexcusable Customer Service at REI Boulder I purchased a bike and chose to have it delivered to the Boulder store specifically because it showed as in stock. I received an email Tuesday afternoon stating the bike was ready for pickup. I left work early the following day and drove from Denver so my child would have the bike for summer camp. When I arrived and presented my receipt and confirmation number, no one could locate the bike. After 15 minutes of vague responses and visible disorganization, the Bike Shop Manager—who was notably unhelpful—told me that “the email system has been weird” and that “we usually call when bikes are actually ready.” That might be understandable if I hadn’t received official confirmation from REI that the item was ready for pickup. I pointed out three identical bikes on the floor and asked if I could take one of those. I was told they were for other customers who had “already paid for them”—as if I hadn’t done exactly that. Apparently, REI is under the impression that customers will memorize serial numbers and take legal action if given the “wrong” bike. Instead of owning the mistake, apologizing, or offering any meaningful solution, the manager informed me I could wait two more hours while the bike was prepared—despite the fact that my scheduled pickup had already been confirmed. So here I sit in the REI parking lot, burning hours I took off from work, because of a process failure and a complete lack of accountability from your staff. This was a textbook example of how to lose a loyal customer. Going forward, we’ll be taking our business to the Denver location—or elsewhere entirely.
Joaquín Berrocal Sánchez
It's my first time at REI and it was great thanks to Marcus, who was really nice and helped me to find the pants that I needed. He also took the time to explain how the REI membership works. I will definitely shop here again.
Maxx Wapasha Lake
I went back for the first time in years to get new trail running shoes; I typically visit the Denver REI. And let me say, I am shocked! Everyone here was so kind and helpful. Marcus helped me find the shoes I needed, walked me thru the pros and cons of different brands and lace types, and even helped in assessing whether to buy men's or women's based on my preferences down to the color! He has amazing customer service skills and is extremely kind and personable. I will definitely be returning here for my future shoe and outdoor needs. The payment experience was also amazing, the cashier was extremely kind and swift on checking us out and making sure I had everything I needed.
Katherine Slattery
I've been here several times, and I always have a good experience. I usually start at the resupply section to see if there are any good deals. One time I didn't know where a particular item would be, so I asked a salesperson, and he directed me over, and once I went to the right section of the store, another salesperson was there ready to help me find what I needed (I think the salespeople communicate via radios or something). This made things fast and efficient. Then he helped me find what I needed, and I felt like his information on the products was honest and informative rather than pushy. Overall, REI is a great store and I will keep coming back.
Zachary Fink
I have always found the workers at the Boulder REI to be attentive, active, knowledgeable, and patient. I also appreciate how many people are always on the floor. I recently purchased a backpacking backpack and Mary took the time to really help me make the right choice. High quality customer service these days is getting more and more rare, thus I appreciate how REI still operates.
Sandy Hazzard
Inexcusable Customer Service at REI Boulder I purchased a bike and chose to have it delivered to the Boulder store specifically because it showed as in stock. I received an email Tuesday afternoon stating the bike was ready for pickup. I left work early the following day and drove from Denver so my child would have the bike for summer camp. When I arrived and presented my receipt and confirmation number, no one could locate the bike. After 15 minutes of vague responses and visible disorganization, the Bike Shop Manager—who was notably unhelpful—told me that “the email system has been weird” and that “we usually call when bikes are actually ready.” That might be understandable if I hadn’t received official confirmation from REI that the item was ready for pickup. I pointed out three identical bikes on the floor and asked if I could take one of those. I was told they were for other customers who had “already paid for them”—as if I hadn’t done exactly that. Apparently, REI is under the impression that customers will memorize serial numbers and take legal action if given the “wrong” bike. Instead of owning the mistake, apologizing, or offering any meaningful solution, the manager informed me I could wait two more hours while the bike was prepared—despite the fact that my scheduled pickup had already been confirmed. So here I sit in the REI parking lot, burning hours I took off from work, because of a process failure and a complete lack of accountability from your staff. This was a textbook example of how to lose a loyal customer. Going forward, we’ll be taking our business to the Denver location—or elsewhere entirely.
Joaquín Berrocal Sánchez
It's my first time at REI and it was great thanks to Marcus, who was really nice and helped me to find the pants that I needed. He also took the time to explain how the REI membership works. I will definitely shop here again.
Maxx Wapasha Lake
I went back for the first time in years to get new trail running shoes; I typically visit the Denver REI. And let me say, I am shocked! Everyone here was so kind and helpful. Marcus helped me find the shoes I needed, walked me thru the pros and cons of different brands and lace types, and even helped in assessing whether to buy men's or women's based on my preferences down to the color! He has amazing customer service skills and is extremely kind and personable. I will definitely be returning here for my future shoe and outdoor needs. The payment experience was also amazing, the cashier was extremely kind and swift on checking us out and making sure I had everything I needed.
Katherine Slattery
I've been here several times, and I always have a good experience. I usually start at the resupply section to see if there are any good deals. One time I didn't know where a particular item would be, so I asked a salesperson, and he directed me over, and once I went to the right section of the store, another salesperson was there ready to help me find what I needed (I think the salespeople communicate via radios or something). This made things fast and efficient. Then he helped me find what I needed, and I felt like his information on the products was honest and informative rather than pushy. Overall, REI is a great store and I will keep coming back.
How to reach REI
None
Website: None
Why REI may become Your Favorite Meetup Place for Catching Up, Celebrating or Just Hanging Out
Why rally at REI with your friends? REI is more than just a retail store; it’s a vibrant community hub for outdoor enthusiasts of all levels. When you gather your friends and family at REI, you step into an environment that embraces adventure, learning, and camaraderie. The store offers top-quality gear and apparel for camping, climbing, cycling, hiking, skiing, and more, making it an ideal starting point for planning your next group outing. More than a place to shop, REI encourages hands-on learning through workshops and events that boost your outdoor skills and confidence collectively. Meeting at REI means you can gear up with expert advice, borrow or rent equipment as a group, and get inspired while enjoying a shared passion for the outdoors. The atmosphere is welcoming and vibrant, supported by helpful staff ready to guide your group in discovering the perfect gear or adventure. Whether you're seasoned outdoorspeople or starting out, rallying at REI makes preparing for your shared adventures accessible, fun, and meaningful.
What activities can you enjoy with a group at REI? REI offers a broad range of activities tailored for groups, ensuring everyone has something engaging. One of the biggest draws is the in-store classes and workshops, which cover essential outdoor skills—from bike repair and kayak handling to backpacking and wilderness navigation. These sessions foster teamwork as you and your friends learn and grow together, transforming your group trips into safer, more enjoyable experiences. REI also hosts presentations and free seminars featuring outdoor experts and inspiring travel stories, sparking ideas for group expeditions. For those more active, REI organizes run clubs and group bike rides that encourage community connection and fitness. Service projects and outdoor celebrations are other ways to get involved, building bonds while giving back. With such a diverse offering, groups can engage in educational, recreational, and social activities all in one supportive space.
Why is REI’s gear rental and repair service perfect for group meetups? Planning outdoor excursions as a group often requires equipment that not everyone owns, and REI solves that with an impressive rental program. From camping tents and backpacks to bicycles and skis, your group can rent what you need without the hassle of heavy purchases or storage. This service is particularly cost-effective and flexible, allowing friends or families to try different activities without commitment. Additionally, REI’s bike and ski shops offer professional repair and tuning, ensuring your equipment is safe and ready for the trail or slopes. For groups with mixed experience levels or varying gear needs, these services remove barriers to outdoor fun, making it easy to hit the road or trails together. Having a reliable and expert support system at your meetups guarantees the best experience, avoiding downtime due to equipment issues and maximizing your time outdoors.
How does REI foster a sense of community for groups planning outdoor adventures? Beyond gear and classes, REI is a co-op that emphasizes community and shared passion for nature and healthy lifestyles. Joining REI means becoming part of a network that supports sustainable outdoor recreation and conservation efforts, offering a deeper purpose to your gatherings with friends or family. REI’s organized events serve as excellent opportunities to connect with like-minded people, from local run clubs to film tours showcasing outdoor adventures. The friendly, expert staff across locations provide personalized advice, not just for individuals but for the needs of groups, making your outdoor planning smoother and more tailored. REI spaces frequently serve as meetup points for casual socializing or launching outdoor excursions, strengthening ties among participants. This strong community focus makes the experience of meeting and planning at REI more than transactional—it’s inspirational and relationship-building.
What makes REI stores uniquely accommodating for groups? REI’s stores are designed with ample space and various interactive zones that invite groups to explore and engage together. For example, the large SoHo Flagship store spans multiple levels, featuring dedicated bike and ski shops, a wide selection of top-tier outdoor gear brands, and areas for workshops and events. This layout allows groups to split into smaller interest clusters or stay together while browsing. Ample parking, convenient locations near major cities, and accessible hours cater to group scheduling needs. Staff are accustomed to handling bulk orders, rentals, or extended consultations, ensuring your group doesn’t feel rushed. Furthermore, some locations offer curbside pickup, allowing groups to quickly collect orders and proceed to their next adventure. The welcoming physical environment supports both planning and spontaneous meetups, perfectly suiting a variety of group sizes and preferences.
How can REI’s educational offerings enhance your group’s outdoor skills? REI’s commitment to hands-on education makes it an invaluable resource for groups wanting to level up their outdoor expertise. Activities like bike maintenance workshops, map reading, first aid, and winter camping classes provide crucial knowledge that can transform group outings from challenging to safe and fun. Learning together strengthens group confidence and cohesion, enabling members to support each other better in the field. These classes are led by knowledgeable instructors who tailor content to all skill levels, so beginners and veterans alike leave with practical takeaways. Moreover, the seminars often explore travel planning, conservation ethics, and gear selection, adding depth to your outdoor pursuits. Beyond individual benefit, gaining skills as a unit fosters a sense of accomplishment and resilience that proves rewarding on any group trip.
Why choose REI as your group’s launchpad for outdoor adventures? REI’s reputation as a leading outdoor co-op coupled with its excellent customer ratings reflects steadfast quality and service. Opening the door to outdoor fun, REI not only equips groups with premium gear but also nurtures a shared outdoor culture enriched by education, community engagement, and sustainability values. The seamless integration of retail, repair, rental, and education services simplifies group outdoor preparations, making it easier and more enjoyable to plan adventures. Whether you're meeting to brainstorm your next camping trip, fine-tune your biking gear, or join a group event, REI supports every step with professionalism and friendliness. This holistic approach ensures that your group’s outdoor experience begins long before you hit the trail — at REI, your excitement and readiness grow together. This makes it the ideal place to rally, regroup, and get inspired for countless outdoor memories ahead.